The hit

machine

Mixing AI and photography to create a denunciatory photographic campaign. In collaboration with Beatriz Ferreira and Kenza Kabbazi, we led the design to create a photographic campaign that integrates AI. The mission was to incorporate artificial intelligence into a carefully crafted and poignant photographic concept. Our concept involved critiquing the music industry and the hit machine by depicting an artist wrapped in cellophane as a mistreated piece of meat. For this series, we explore three visual themes: "The Artist," representing the artist as an object of exploitation; "The Woman," reflecting her omnipresence in hits; and "Alcohol," representing the elements that add flavor and madness to the hit-making process. The visuals delve into the tension between art and commodification. By choosing this creative direction, we aimed to highlight and bring to the forefront, behind each image, the harsh realities behind the glossy facade of the music industry.