banking

for the new generation

Creating a unique brand experience for an innovative bank. A key aspect of our design approach for the "Pulse" campaign was to create a sleek and minimalist aesthetic that emphasizes products while respecting the established brand identity. The campaign leverages Alpian's brand identity, introducing a colorful and vibrant visual approach for a youth-targeted offering. It was extended through print and digital campaigns featuring a "Pulse" playlist with Swiss artists. Working closely with Alpian's artistic director to capture his vision was one of the most exciting aspects. The result reflects Alpian's unique personality, "a first bank that should not be just another one," inspiring the new generation to engage with the bank on a deeper level.