CAMPAIGN

El tony mate

Shape a winning campaign strategy. In collaboration with Kelly Perrier, we led the design to create a compelling campaign for El Tony Mate, a Swiss yerba mate beverage brand. The brand's mission was to expand its awareness in the Swiss Romandy market, particularly among young people. Our strategy was to save the mornings after a night out by emphasizing the brand's contribution to both the festive side and the recovery aspect of the after-party experience. By choosing this strategy, we aimed to strengthen the brand's image as festive and accessible while also highlighting its benefits. A winning campaign, as it was nominated for the "Petit" prize at the Grand Prix de la Création Romande, an award honoring the best project for young creators from the Romandy region.